Duncan Goose

Duncan is the man who made all of this happen. Way back, when One Water was just an idea conjured up between a group of mates, he had the vision and dedication to see it through to the first bottles rolling off the production line, and far beyond.

Here he outlines his hopes for a better and fairer approach to the world.

Hi there, I'm Duncan Goose the founder of Global Ethics, the company behind the One brand.

My background is in marketing but the catalyst for creating Global Ethics happened as a result of a two year motorbike trip around the world between '98 and 2000.

It was an amazing odyssey and I was fortunate to have people all over the world take me under their wing when it went wrong - as it sometimes did.  I learnt a lot about humanity and about the kindness of strangers.

When I left, I knew three neighbours on my street in London, and having just moved to London again, I've made a point of getting to know all of them.  I often say that if you knew a neighbour in your street was starving, or dying of HIV, you'd do something to help them and this is kind of what One has started to do - albeit on a global scale.

We're all neighbours, but sometimes we just don't realise it.

We're changing lives, one person, one day at a time.  It's a legacy project - but one we can all be part of.

It's hugely exciting. And it’s great to have you with us.