One Big Idea

We would like to thank everyone who clearly took so much time to enter the One Big Idea competition launched in November 2009.

The judges were very impressed with the standard of all the entries and choosing the finalists wasn’t an easy task, but after much debate we are now delighted to announce the winners.

Overall winner

One Less Infection - Bushey Meads School

All our profits from the sale of these plasters will directly fund health care projects in Malawi. The plasters will not only have a clear design link to Africa, but will also promote messaging about the ethos of the One products, information about Malawi and the specific health projects themselves.
    
The judges felt that this entry had been carefully thought through from initial concept design to strap line, communication plan and packaging, supported by a clear focus on emphasis on one of the key issues for the Malawian people. The simple route to market (suggested stocking in both The Co-Operative retail stores and The Co-Operative Pharmacies) and product execution were supporting factors in the judges decision to make this the overall winner.

Category Winners

Primary - One Mac Nut, Empire
Secondary - One Less Infection, Bushey Meads School
Further education 19 years and under - One Cereal, Jenny Tan
Non Educational Groups - One Tissue - Kirsty @ GY Young Entrepreneur's Club
Over 19 years - One Sun: Light for Energy A Climate For Change
Popular vote - One Eggs - Suraiya Uddin
Highly Commended
One Learn - Demonstrated a high standard of entry for the primary sector and clearly demonstrated their thinking on improving the lives of children in Malawi.
One Sugar - A comprehensive entry that included suggestions for advertising and packaging. The entry also demonstrated careful and insightful thinking about our planet.
One Sugar Video........

Special Creative Award

The judges were so impressed with the creativity demonstrated by some of the entries they created three special creative awards.
One Cuppa - a great video for “One tea”
One Mosweeto - an insightful and engaging picture of mosquito shaped sweets along with a strong link to issue of malaria and mosquito nets in Malawi.
One Ketchup – A brilliant, elephant shaped tomato ketchup bottle.
Thanks to the Judges
Last but not least we would like to thank the judges Peter Marks, Doug Richard, Lindsey McMurray, Julie Devonshire and Duncan Goose for their time, business focus and energy.