Tesco One Water launch
One Water is on the crest of a wave after a successful launch into 40 Tesco stores across the South East and Midlands. We have now been on the shelf for more than 10 weeks and all the team have been working flat out to ensure we enjoy continued success and broader distribution within the UK’s biggest retailer.
Through sales within Tesco, The One Foundation is now well on its way to funding the PlayPump project in Nsondole school in southern Malawi where thousands of children and adults will benefit from instant access to clean water.
Huge shout goes out to all who have supported the launch whether through buying our water from the stores, encouraging friends, family and fellow followers to get on board or by showing up on our in-store Awareness Days to make a difference. We simply cannot do what we do without you and we are immensely proud of the support you offer.
To give you a flavour of the kind of stuff we are doing with Tesco, we made this short video filmed in a couple of participating Tesco stores. Here you will get an idea of overwhelmingly positive reaction One Water gets from shoppers and store staff alike.
The Tesco team in store are so behind our launch and cannot do enough to help sell as many packs of water as possible whether through promotional displays, aisle end features or seasonal displays. We hope you enjoy the film – together we are making a difference!
About the Author
I’m an incurable optimist who naively believes that today can be better than yesterday and tomorrow better than today. I guess it’s what unites of all us who are involved with One either as employees or supporters. My jumbled interests include wine, cycling, Spanish, trees, family, seafood, Cole Porter musicals, dogs and etymology. As a blogger I aim to please and tease and encourage all to make a difference.
