What a difference our transparency makes...
I thought I would share this with you all about my parents neighbour, and how our transparency leads to trust,
My parents have an elderly neighbour that they cook meals for and look after the garden etc etc. Her name is Mrs Eileen Williams.
Eileen is in her 90’s and does not have much in the way of family hence my parents looking after her.
My mum and dad always chat to her about what we do at One. They told her I was doing the Everest challenge in November to raise money for The One Foundation
She gave them £120 towards sponsorship (a small fortune to her) She loved the fact that we were helping people who needed help.
She said that she had never trusted that the money would actually help people if you gave it through a TV appeal like comic relief but she had always wanted to give.
She trusted my dad when he told her that One would make sure the money went straight into funding projects that help people.
I sent her a 5th birthday book which I wrote a thank you note in.
She read it from cover to cover and gave my dad another £100 last night and told him that after reading the book she trusted we would do the right thing with her money and make a difference to someone’s life in Africa and that made her feel really good.
She shows the bookto everyone who comes to her house.
I think sometimes we forget that alongside our commercial success and growth, and our amazing facebook group, that we still have the capacity to motivate a 90 year old lady , (with no facebook account!) into giving so much.
She gave so much because she trusted us to ‘do the right thing and change lives’
That is a responsibility we should all shoulder and be very very proud of.
mc
About the Author
I’m Matt Cooper and I run Global Ethics Investments (GEI). GEI acts as the licensing, partnership and investment arm of Global Ethics and funds the development of new projects within the group. I love cricket, am a very bad skier, and have just bought a kitten, which my wife has named Julian.
I love the fact I work with an amazing team of people who are focused on being commercially successful in order to change lives in some of the poorest places on earth. I love the way our partners, clients, retailers and supporters do everything they can to help One become the best ethical brand in the UK, and every other region we operate in.
As my grandfather always says, ‘’Aren’t we lucky to be us’’
