What makes us different?What makes us different?

When it comes to the challenges facing the world today, we believe that making a difference should not be difficult. That’s why we set out to create a new way of doing business -one that makes it easy to do something good in a really simple way.

A different way to shopA different way to shop

All of us are starting to look at the way we behave in a more joined up manner. We see people on TV without adequate drinking water and we connect that to the choices we make in our own lives.

That’s why we combine purchasing with principles, offering products that fund life-changing projects in developing countries. In fact, every time you buy one of our products, we donate 100% of the profit to those that really need it.

Practical ideas on the groundPractical ideas on the ground

We offer realistic solutions to barriers that stand in the way of progress. For example, providing water for schools in Africa, so that children can get the education they need.

Almost all of our donations come from the products and services we sell under the One brand. And we’re proud to run a very efficient operation:

  • We keep overheads low
  • We ensure every penny goes to the specific project it’s funding
  • We're transparent in our spending

And what we won't doAnd what we won't do

  • Hire street collectors or rattle tins
  • Ask for direct debit contributions
  • Or run big public-facing fundraising campaigns

So we're optimisticSo we're optimistic

Our projects are already affecting real change in developing countries. One day we hope to provide an ethical choice for every purchase, so you can do something good for someone else, somewhere else, every time you buy.