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The Global Water Crisis

There are still 844 million people in the world without access to safe drinking water. Over 2 million people die every year from waterborne diseases and most are children under 5 years old. This needs to change.

One is a life-changing ethical drinks brand. Our profit funds sustainable water projects for some of the world’s most vulnerable people. Just by changing the brand of bottled water (and some other stuff too) that you buy, you can help to improve lives on the other side of the world. It’s that simple.

The story of One

It all began with a photograph in The Guardian newspaper of a Kiberan girl sat next to a padlocked tap in Nairobi, Kenya, back in December 2003. Having returned from 2 years motorbiking around the world, Duncan Goose, founder of The One Brand, decided to put the skills he’d learned in his advertising career to better use – launching the ethical bottled water brand One Water. The idea was simple; to sell bottled water in the UK and give away the profit to fund the provision of clean water in the world’s poorest communities.

Watch the Kiberan girl’s story

Photo: Marco Longari, AFP

Become an Instant Hero and change lives

We’re now celebrating raising over £19.3 million for sustainable water projects; providing clean, safe water to over 3.6 million people in the world’s poorest communities. Our aim is to raise £20 million by 2020.

We think of our customers, supporters and ambassadors – people like you – as Instant Heroes. That’s because you’re helping to transform lives on the other side of the world.